Cookie Policy

Last updated: August 14, 2026

The short version: this site uses Google Analytics to understand how many people visit and which pages they read. It also sets one first-party cookie during checkout, and loads two third-party tools (a booking calendar and a spam filter) on the pages that need them. We do not run advertising or social media pixels, and we do not sell or share what we collect for anyone else’s advertising.

What cookies are

Cookies are small text files a website stores in your browser to remember things between visits: sign-ins, preferences, or (often) tracking identifiers. Browsers also offer “local storage”, which keeps data on your device without sending it to the server.

What this website uses

Strictly necessary

• checkout_intake (first-party). Set only when you submit the Get Started form, so the checkout page can show your details back to you without asking twice. It holds the entries from that form (name, email, phone, company, city, your message, and the plan and trade you selected), is signed so it cannot be tampered with, cannot be read by JavaScript, and expires after one hour. If you never submit that form, this cookie is never set.
• Cloudflare Turnstile (third-party). A privacy-focused CAPTCHA on our forms that tells humans from bots. It may set storage in your browser to remember that you already passed the check. Turnstile is designed not to track people across sites and does not build an advertising profile.
• Theme preference (local storage, not a cookie). If you use the light/dark toggle, your choice is saved as “theme” on your device and never sent to us.

Analytics

• Google Analytics 4 (third-party). We use GA4 to measure traffic: how many people visit, which pages they read, and roughly where they came from. It sets cookies (typically named _ga and _ga_…) containing a random identifier for your browser. We use this to improve the site. We have not enabled Google’s advertising-personalization or remarketing features, and we do not upload customer lists to Google.

Booking

• Cal.com (third-party, on the /book page only). Our scheduling calendar is embedded from Cal.com. Loading that page contacts Cal.com and lets it set its own cookies or storage. If you book a call, the name, email, and phone you enter go to Cal.com as well as to us, under Cal.com’s own privacy policy. Other pages on this site do not load Cal.com.

Payment

If you go through checkout, the payment step happens on Stripe’s own hosted page, not on this site. Stripe sets its own cookies there, under its own privacy policy, and handles your card details directly — we never see or store them.

What we do not use

No Meta/Facebook pixel, no LinkedIn or TikTok tags, no session-recording or heatmap tools, and no data brokers. We do not sell personal information or share it for cross-context behavioral advertising. We may use Google Ads conversion measurement to see which ads led to a booked call; if enabled, it runs through the same Google tag described above and sets no additional cookie.

The client dashboard

If you become a client and sign in to our dashboard, it uses strictly necessary, first-party cookies to keep you signed in. These are essential to provide the service and are not used for tracking or advertising. They are persistent, not session-only: the sign-in cookie lasts up to 7 daysand the “stay signed in” cookie up to 30 days, so you are not asked to log in every visit. Signing out clears them. The dashboard also stores your theme choice and a few interface preferences in local storage on your device. The dashboard does not run Google Analytics.

Your choices

You can block or clear cookies and local storage in your browser’s privacy settings (usually under “Privacy” or “Site data”). Blocking analytics cookies does not affect how this site works. You can also opt out of Google Analytics across all websites using Google’s browser add-on, and most browsers offer a “Do Not Track” or global privacy control signal. Blocking the strictly necessary items above may stop the Get Started form or our spam filter from working.

If this changes

If we add a tool that sets cookies beyond what is described here, we will update this page and, where the law requires it, ask for your consent before that tool runs.

Contact

Questions about this policy: michael@projectgrve.com. See also our Privacy Policy and Terms of Service. Project GRVE is based in Indianapolis, Indiana, USA.