Pricing
One platform. Three ways to grow.
Every plan includes your live dashboard. Add a custom site when you want one. Pick the level of automation that fits where you are.
Basic
The visibility floor. See every lead and where it came from.
+ $2,000 one-time setup
Get StartedIncludes:
- Every lead in one place: source & status tracked automatically
- See which marketing channels actually generate jobs
- 24/7 uptime, SSL & security monitoring
- Monthly business summary report, emailed as a PDF
- Fast, personal support on every plan, not a ticket queue
Pro
The reputation and competitive edge.
+ $2,500 one-time setup
Get StartedEverything in Basic, plus:
- Turn every completed job into a 5-star review
- AI drafts a reply to every Google review you get
- See which searches you show up for, and where you rank for each
- Call tracking ties revenue back to its source
- Missed-call text-back turns missed calls into booked jobs
- Weekly AI insights: what's working, what to fix
Ultra
AI that works your leads so you don't have to.
+ $4,000 one-time setup
Get StartedEverything in Pro, plus:
- AI scores and prioritizes your highest-value leads
- AI books appointments on your calendar automatically
- Revenue attribution: closed job value by source
- Automation center: nurture, estimate & win-back follow-up
- Team roles (owner/manager/sales/office)
Prices shown for Roofing. First 4 clients get founder pricing locked for 12 months. Setup fee is negotiable; the subscription is not.
Automated texting (review requests, missed-call text-back, follow-up, and appointment setting) turns on after a one-time carrier registration step, typically a few weeks from signup.
Review monitoring, AI review replies, and search ranking data come from your own Google Business Profile and Search Console. We connect both during onboarding.
Add-ons
Scale as you grow
Optional extras you can bolt onto any plan. Only pay for what you need, when you need it.
Extra call tracking number
$29/moA dedicated number per campaign so every call is attributed.
Extra AI agent
$129.99/moAdd an automation from a higher tier without upgrading your plan.
AI Voice Receptionist
$200/moAn AI answers every inbound call live and books the inspection on your calendar. 350 minutes included, then $0.69/min. Includes a dedicated phone number, set up for you at onboarding.
Compare every plan
Each tier is a strict superset of the one below. Outcomes are the sale; here are the mechanics.
| Feature | Basic | Pro | Ultra |
|---|---|---|---|
| Lead tracking (source, status, pipeline) | |||
| Marketing channel analytics | |||
| Site uptime + security monitoring | |||
| Monthly business summary report | |||
| Review request automation* | |||
| Review monitoring + reputation dashboard† | |||
| AI review responses† | |||
| Search ranking tracking (keywords + position)† | |||
| Call tracking + attribution | |||
| Missed-call text-back* | |||
| Weekly AI growth recommendations | |||
| AI lead qualification + scoring | |||
| AI appointment setting* | |||
| Revenue attribution (job → source) | |||
| Automation center: nurture, estimate & win-back follow-up* | |||
| Team roles (owner/manager/sales/office) | |||
| Priority support |
* Turns on after a one-time carrier registration step, typically a few weeks from signup.
† Reads from your own Google Business Profile and Search Console. We connect both during onboarding.
Ready to grow on autopilot?
See every lead, track what’s working, and let AI book your jobs. Let’s build the platform your business runs on.
Built for home service businesses that want to grow.

